Goh uses location as a discovery layer rather than a passive map. Nearby activities, categories, profiles, connections, and conversations work together to help users move from finding something relevant to participating and communicating.
Discuss a location-led product
Location-based discovery becomes fragmented when activities, profiles, social connections, and communication are designed as separate features. The product must preserve context as a user moves from exploring nearby options to interacting with people.
The mobile experience combines category-led browsing and nearby discovery with user profiles and direct conversations. Location determines relevance, while social and messaging features allow the discovery to continue into participation.
Activities can be surfaced according to location and immediate relevance.
Users can narrow discovery through recognizable activity categories.
The experience uses place and proximity as active product inputs.
Users can understand who is involved and maintain social context around activities.
Conversations support the transition from finding an activity to coordinating participation.
Discovery, identity, and communication remain parts of one product flow.
The user explores activities relevant to the current location.
Categories and activity details help narrow the choice.
Profiles and connections provide social context.
Messaging supports coordination without breaking the user journey.
The screens below show nearby activity discovery and the in-app messaging inbox.
EWN can review the location model, discovery flow, user roles, messaging behavior, and the product architecture required to keep them connected.